SUNY Canton Roopreneur
February 8 - March 1, 2023
Roopreneur - Seven
Echelon Kitchen + Bar - Market Research for New Restaurant in Ann Arbor, MI
In this year’s Roopreneur, we’ll attempt to develop a marketing strategy for Echelon, a new restaurant in Ann Arbor, Michigan. Students will conduct research and provide strategies for a successful opening and longterm success.
- Doug Zeif, SUNY Canton Management alum, adjunct, and restauranteur will provide background on the company and thoughts about the current hospitality industry.
- Echelon Kitchen + Bar Overview
2023 Winners
1st Place ($1,750 prize) – Meagan Hartsock (Finance)
2nd Place ($750 prize) – Pierce Diamond (Management)
3rd Place ($500 prize) – Verity Lewis (Management)
4th Place ($250 prize) – Nola Ranallo (Agribusiness Management)
5th Place ($250 prize) – Janirka Planco (Early Childhood Care and Management)
6th Place ($100 prize) – Kelsey Beyer (AS in Business Administration)
7th Place ($100 prize) – Milena Miller (AS in Business Administration)
8th Place ($100 prize) – Jytia Wright (Management)
9th Place ($100 prize) – Ryan Glover (Esports Management)
10th Place ($100 prize) – Carolyn Fadel (Management)
The Challenge
Develop a 5 slide, no more than 5 minutes in total, narrated Powerpoint (think Shark Tank or Dragons' Den). Your voice is fine (No need for a video of you speaking)
Slide One: Who is the customer and how would Echelon go about acquiring them?
Slide Two: How can Echelon differentiate itself and become profitable? (it’s not catering to University of Michigan students)
Slide Three: Develop a rater customer review
Slide Four: Identify and develop strengths and weaknesses of opening this type of restaurant/bar in the Ann Arbor Area
Slide Five: Identify and develop opportunities and threats of opening this type of restaurant/bar in the Ann Arbor Area
Location: 200 South Main Street, Ann Arbor, Michigan, 48104
Only one other requirement: Be a SUNY Canton student... that’s it.
Prizes:
1st Place - $1,750 scholarship
2nd Place - $750 scholarship
3rd Place - $500 scholarship
4th Place - $250 scholarship
5th Place - $250 scholarship
6th - 10th Place - $100 scholarship
Questions can be directed to Dr. Charles Fenner at 315-386-7637 or fennerc@canton.edu.