Marketing Management
The Marketing Management Minor provides a path for students who wish to expand and enhance their marketing skill set. The areas of focus include: advertising and promotion, consumer behavior, retail management, and sales. Students have the opportunity to customize their minor by selecting two elective courses. The Marketing Management Minor may be paired with any bachelor degree program offered at SUNY Canton, though it is best suited for business and sports management majors. Students are encouraged to enroll in the minor as early as possible to ensure efficient pairing of the Marketing Management Minor with the student's respective major.
* 9 credits of minor coursework must be at the upper-division level
MINOR REQUIREMENTS
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 203 | Marketing | 3 |
| BSAD 322 | Advertising and Promotion | 3 |
| BSAD 325 | Consumer Behavior | 3 |
SELECT TWO ELECTIVES
*A given course may be used as either required or elective course, but not both.
Nicholas Kocher
Marketing Management Minor Coordinator
MAC 422
34 Cornell Dr
Canton, NY 13617
kochern@canton.edu
315-386-7413