Storytelling in Marketing Minor
Storytelling is an essential tool for conveying effective messages and compelling stories in digital communications including advertising, social media posts, marketing, v/blogging, journalism, and promotional writing. By blending the practical aspects of business and marketing with the creative and analytical elements of storytelling, this minor will prepare students for a variety of careers in marketing, communications, digital media, digital design, and content creation. This interdisciplinary approach allows for a comprehensive understanding of how media, identity, and marketing intersect in the digital age. In this minor students will gain proficiency in visual rhetoric, digital storytelling techniques, AI ethics, and social media issues. This minor will equip students with the skills needed to navigate the rapidly changing digital marketing landscape, focusing on creativity, communication, and ethical considerations.
* 9 credits of minor coursework must be at the upper-division level
Minor Requirements
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 203 | Marketing | 3 |
| BSAD 322 | Advertising and Promotion | 3 |
| DCST 360 | Online Media and Popular Culture | 3 |
| ENGL/DCST 314 | Digital Graphic Storytelling | 3 |
SELECT THREE ELECTIVES
| Prefix | Course Name | Credits |
|---|---|---|
| BSAD 325 | Consumer Behavior | 3 |
| DCST 330 | Digital Narrative Workshop | 3 |
| DCST 370 | Artificial Intelligence and Communication | 3 |
| ESPT 301 | Esports Marketing | 3 |
| ENGL/DCST 310 | Identity in the Digital Age | 3 |
| ENGL/DCST 270 | Media Writing | 3 |
| ENGL/DCST 322 | Mobile Media Stories and Games | 3 |
| ARTS 301 | Digital Storyboarding | 3 |
| GMMD 365 | Issues in Contemporary Advertising | 3 |
*A given course may be used as either required or elective course, but not both.
Laini Kavaloski
Storytelling in Marketing Minor Coordinator
MacArthur Hall 522
34 Cornell Dr
Canton, NY 13617
kavaloskia@canton.edu
315-386-7646