Business

BSAD 100 INTRODUCTION TO BUSINESS

Fall/Spring, 3 credit hours

This course is a survey of business, introducing the major operations of a business, including management, production, marketing, finance, and human resources management. The course also examines the economic, social, political and global environment of business. This course will expose students to speakers from varying business disciplines throughout the semester.

BSAD 111 INTRODUCTION TO PERSONAL FINANCE

Fall, 3 credit hours

Students learn about financial decision making, setting personal financial goals, income and careers (the money you earn), savings, investing, retirement planning (the money you keep), and principles of money management (the money you spend).

BSAD 200 BUSINESS COMMUNICATIONS

Fall/Spring, 3 credit hours

This course is designed to help develop strong oral and written communication skills. The student will be given opportunities to practice writing and editing professional correspondence. Additionally, the student will compose and deliver oral presentations. Assignments will include the use of inductive and deductive approaches to conveying a variety of messages and applying the rules for proper grammar and punctuation.

Prerequisites: Oral and Written Expression (English 102) or Expository Writing (English 101), or permission of instructor.

BSAD 201 BUSINESS LAW I

Fall/Spring, 3 credit hours

Text and case study of the American court system as well as the origin, nature, and classification of law with emphasis on general contract law and the impact of negligence, torts and criminal law on business.

BSAD 202 BUSINESS LAW II

Fall/Spring, 3 credit hours

Continuation of Business Law I. Areas of study include Bankruptcy and Reorganization, Labor Law, Administrative Law, Bailment and Agency.

Prerequisite: Business Law I (BSAD 201)

BSAD 203 MARKETING

Fall/Spring, 3 credit hours

This course provides students with an introduction to marketing as a functional area of business. Students build an understanding of the marketing mix (price, product, promotion, and placement) and its role in contributing to successful business operations. Students explore the impact of legal, political, social, ethical, technological, economic, and competitive factors on marketing activities.

Prerequisites: ACCT 101 Foundations of Financial Accounting, or BSAD 100 Introduction to Business, or ESPT 100 Introduction to eSports Management, or HSMB 101 Introduction to Health Services Management, or permission of instructor.

BSAD 204 INTRODUCTION TO BUSINESS STATISTICS

Fall, 3 credit hours

In this course, the students are introduced to the subject of business statistics to include the need for quantitative analysis in business, the basic procedures in problem solving, and the sources and types of data used by business firms using business application software. Basic probability concepts and normal probability distribution are used by the student to solve real world business problems which involve business applications.

Prerequisites: MATH 141 and CITA 110, and ACCT 101 or ECON 103, or permission of instructor.

BSAD 206 INTRODUCTION TO HOSPITALITY MANAGEMENT

Fall/Spring, 3 credit hours

This course introduces students to the hospitality industry, providing a general overview of trends and issues in key industry segments such as lodging, foodservice, tourism, recreation, and attractions, and MEEC (meetings, events, exhibitions, and conventions). The course also examines career and educational opportunities in the hospitality industry and provides a foundation for higher-level hospitality courses.

BSAD 207 PUBLIC ADMINISTRATION

Fall/Spring, 3 credit hours

This course introduces students to the hospitality industry, providing a general overview of trends and issues in key industry segments such as lodging, foodservice, tourism, recreation, and attractions, and MEEC (meetings, events, exhibitions, and conventions). The course also examines career and educational opportunities in the hospitality industry and provides a foundation for higher-level hospitality courses.

Prerequisites: BSAD 100 Introduction to Business, or HSMB 101 Introduction to Health Services Management

BSAD 215 SMALL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

This course will examine the nature of small business and the people who are successful in starting them. Topics will include the requirements and steps of conducting a comprehensive pre-business feasibility study, the type of decisions faced by managers of small firms, and the application of business disciplines to these situations. The student will be required to formulate their own business plan.

Prerequisite: Expository Writing (ENGL 101), or Oral and Written Expression (ENGL 102), or permission of instructor.

BSAD 220 PRINCIPLES OF RETAILING

Fall, 3 credit hours

This course represents a pragmatic approach to the study of retailing. Students identify best practices in retailing by examining case studies of real-world retail businesses. Students explore retail management alternatives relating to buying, pricing, sales promotion, customer service, store design, and staffing.

BSAD 222 PRINCIPLES OF SELLING

Fall/Spring, 3 credit hours

This course focuses on the personal selling process and is designed to benefit students across multiple disciplines, especially students wishing to develop a competency in sales. Students focus on the role of consumer behavior and effective communication as applicable to personal selling. Students identify and examine selling principles such as persuasive communication, negotiating, prospecting, preparing and delivering sales presentations, overcoming objections, and closing the sale.

BSAD 235 BUSINESS AND ACCOUNTING FIELD EXPERIENCE

Fall/Spring, 3 credit hours

This internship is designed as an elective course for students on a space-available basis who would like to obtain hands-on experience working with entrepreneurs and small business owners. The accounting portion of the internship is an academic program which integrates classroom work and practical experience with businesses and nonprofit organizations. The internship will be tailored to the individual student’s career interests and the needs of the supervisor and supervising organization.

Prerequisites: Foundations of Managerial Accounting (ACCT 102) or permission of instructor.

BSAD 301 PRINCIPLES OF MANAGEMENT

Fall, 3 credit hours

This course applies key management concepts to all organizations; domestic and international, profit and non-profit, manufacturing and service, brick and mortar and virtual. It provides direction to the management philosophy, realities and imperatives for efficient and effective decision making, planning, organizing, leading, and controlling used for superior organizational performance. It equips students with skills and tools needed to contend the challenges encountered in domestic and/or global environment of the 21st century and the implication for IT. It allows students to transfer this knowledge to practice.

Prerequisites: Introduction to Business (BSAD 100) or Business Law I (BSAD 201) and minimum 30 credit hours with 2.0 GPA or permission of instructor.

BSAD/HTMT 302 CUSTOMER SERVICE AND THE GUEST EXPERIENCE IN HOSPITALITY

Fall, 3 credit hours

Today's customers have access to more information about products and services than ever before. Customer satisfaction is therefore critical for hospitality organizations to establish, maintain, and enhance market share. This course focuses on the provision of excellent customer service in hospitality and its impact on the guest experience and hospitality organizations. Coursework will include the analysis of case studies involving top hospitality organizations, enabling students to develop strategic plans to provide the "wow" in customer service and the guest experience.

Prerequisites: BSAD 100 or permission of instructor.

BSAD/HTMT 303 GLOBAL TOURISM: PERSPECTIVES AND PRACTICES

Spring, 3 credit hours

This course offers an overview of the global tourism industry as it relates to hospitality services. Traveler behavior, tourism planning, and the economic and social impacts of tourism are studied.

Prerequisites: BSAD 100 or permission of instructor.

BSAD 304 BUSINESS Analytics

Fall/Spring, 3 credit hours

This course will introduce students to business analytics with a focus on prescriptive analytics and spreadsheet (Excel) modeling. Topics will include linear, integer, and nonlinear programming models (product mix, make or buy, plant location, etc.), distribution and network models (transportation, transshipment, shortest-route, etc.), and forecasting.

Prerequisites: (CITA 108 or 110) and (MATH 111 or MATH 121) and minimum 30 credit hours

BSAD/EADM 305 PUBLIC BUDGETING & FISCAL MANAGEMENT

Fall/Spring, 3 credit hours

This course exposes students to the technical, political, and administrative elements of the federal, state, and local budgeting process. Topics will include budget formulation, execution, evaluation, and the theoretical basis for decision-making that is integral to that process.

Prerequisites: ECON 101 or ECON 103, ENGL 101, MATH 121 or MATH 141 and completion of 45 semester credit hours or permission or instructor. 

BSAD 306 FOOD AND BEVERAGE MANAGEMENT

Spring, 3 credit hours

This course discusses the roles and responsibilities of food and beverage management in the hospitality industry. Emphasis is placed on restaurant and bar operations in the hospitality industry including resort, hotel and conference activities. The receiving, process and storage of food and beverages are emphasized along with compliance of federal regulations regarding food and beverage operations. Sustainability in food and beverage management are addressed.

Prerequisites: BSAD 100 and ACCT 101 or ACCT 104, or permission of instructor.

BSAD 309 Supply Chain Management

Fall, 3 credit hours

This course introduces students to supply chain management. Students will learn about supply chain design, planning, and operations, and how to use supply chains to gain strategic advantage. Supply chain topics covered include: distribution & transportation networks, sustainability, planning and coordination, customer and supplier relationships, sourcing, current events and trends. 

Prerequisites: BSAD 100 or HSMB 101 or EADM 201 and minimum 30 credit hours.

BSAD 310 HUMAN RESOURCE MANAGEMENT

Fall/Spring, 3 credit hours

This course provides a foundation for the study of human capital management. Topics include job analysis and design, recruiting, training, motivating employees, performance appraisals, current doctrine on employee's rights, responsibilities, and compensation issues.

Prerequisites: Introduction to Business (BSAD 100) or Business Law I (BSAD 201) or Fundamentals of Emergency and Disaster Management (EADM 201) or permission of instructor.

BSAD 313 CANNABUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

The recent legalization of and demand worldwide for cannabis and related products has created a need for individualswho possess the skills, competencies, techniques, and knowledge to manage business practices within this highly specialized and controversial industry. This course will identify methods to gain and maintain a competitive advantage by showing the student how to apply traditional management principles to this niche industry's related challenges and advising how to analyze, evaluate, and address those issues.

Prerequisites: ENGL 101 Composition and the Spoken Word and completion of 45 semester credit hours or permission of the instructor

BSAD 316 Diversity, Equity & Inclusion in the Workplace

Fall, 3 credit hours GER 3

This course will provide students with knowledge of terms, concepts, and legal standards associated with diversity, equity, and inclusion in the workplace. Students will review legal cases of discrimination in the workplace and review the best practices of companies and organizations leading in the areas of diversity, equity, inclusion, and social justice. Students will learn about leadership actions supportive of inclusive & equitable management and business practices. Students will also learn about their legal rights as employees and resources available to them. Through written assignments, students will propose actions in support of an inclusive, equitable, and socially just process in various organizational functions.

BSAD 319 PROFESSIONAL ETHICS

Fall/Spring, 3 credit hours

This course acquaints students with the major frameworks for ethical decision making in the professions based on Kantian, Utilitarian and Aristotelian ethics and the principles of consequence, liberty, opportunity, need and justice. The course examines ethical questions that can arise in the professional practice, the relationship between professionals and clients, as well as, the connection between ordinary and professional morality. Students will analyze and synthesize ethical theories that affect thinking, policy formulation, and professional conduct.

Prerequisites: Expository Writing (ENGL 101), and junior level status, or permission of instructor.

BSAD 322 ADVERTISING AND PROMOTION

Spring, 3 credit hours

Students explore the fundamentals of advertising and promotion and apply this knowledge in creating an advertising and integrated brand promotion (IBP) strategy for a product. In addition to traditional advertising media, special attention is given to progressive advertising media, such as: the Internet, social media, mobile marketing, and other forms of digital marketing. The social and economic role of advertising and promotion is explored in relationship to such established disciplines as psychology and sociology.

Prerequisites: BSAD 203, or GMMD 101 and GMMD 102; and 45 credits earned; or permission of instructor

BSAD 325 CONSUMER BEHAVIOR

Fall, 3 credit hours

Students explore consumer behavior and its internal and external influencers. Emphasis is placed on the consumer decision making process. Consumer behavior is analyzed as a key component in developing effective product design, positioning, and promotional strategies. Students also examine the role of consumer lifestyle data in segmenting the market into target markets.

Prerequisites: BSAD 203 Marketing and 45 credit hours, or permission of instructor

BSAD 330 SALES FORCE MANAGEMENT

Fall, 3 credit hours

Students explore the principles of sales force management. This course is designed to benefit students across multiple disciplines, especially students planning to pursue a career in sales. Emphasis is placed on the following principles of sales force management: formulating and evaluating sales strategy, recruitment, training, motivation, performance evaluation, and sales force structure.

Prerequisites: BSAD 203 Marketing and 45 credits earned, or permission of instructor

BSAD 335 ADVANCED BUSINESS AND ACCOUNTING INTERNSHIP

Fall/Spring, 3 credit hours

This advanced business field experience offers hands-on experience working with small business entrepreneurs in a confidential and professional environment. Students have the opportunity to apply their educational, organizational and time management skills in solving real life business issues and assist less experienced interns.

Prerequisite: Completion of 45 credits and permission from instructor

BSAD 340 MANAGEMENT COMMUNICATIONS

Fall/Spring, 3 credit hours

This course introduces students to the foundations of effective management communication. It focuses on communicating strategically and persuasively in a professional environment. Skills such as advocacy, framing issues clearly and strategically, preparing a team for communicating in a competitive environment, facilitating meetings, and adapting arguments to audiences' needs are developed.

Prerequisites: Expository Writing (ENGL 101) or Oral and Written Expression (ENGL 102) and junior level status

BSAD 345 TECHNOLOGICAL INNOVATIONS AND ENTREPRENEURSHIP

Fall/Spring, 3 credits

Technology entrepreneurship is a spirited approach to business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering and analyzing resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. It is a recent global phenomenon that has driven vital changes in society by empowering individuals to seek opportunity in technological and business solutions when presented with what others see as insurmountable problems. This course will introduce the fundamentals of technology entrepreneurship. It is aimed at guiding students who may be starting their own businesses in the future or working for a high-growth company.

Prerequisites: Principles of Macroeconomics (ECON 101), Introduction to Finance (FSMA 210) and Introduction to Information Technology (CITA 110) or permission of instructor

BSAD 361/SOET 361 PROJECT MANAGEMENT

Fall/Spring, 3 credit hours

This course is an introduction to projects and project management as it pertains to Industry. Students will be introduced to principles of project selection, project planning & scheduling, duties of a project manager, project organization, implementation and termination.

Prerequisites: 45 credit hours or permission of instructor.

BSAD 365 FINANCIAL STATEMENT ANALYSIS

Fall/Spring, 3 credit hours

This course explores both the underlying theory and practical applications of financial reporting and analysis. Students will expand their existing knowledge of financial statement preparation developed from their accounting coursework extending their critical thinking acumen into forecasting and various valuation models. Within this course an emphasis of the importance of using financial statements as a source of information to evaluate historical and future economic performance is the overarching learning objective. Discussion of the convergence of Generally Accepted Accounting Principles and International Financial Reporting Standards will occur when appropriate.

Prerequisites: Foundations of Managerial Accounting (ACCT 102) or Survey of Accounting (ACCT 104); Introduction to Information Technology (CITA 110), Expository Writing (ENGL 101) or Oral and Written Expression (ENGL 102); and Statistics (MATH 141); or permission of instructor.

BSAD/SOET 370 ENGINEERING ECONOMICS

Fall/Spring, 3 credit hours

This course emphasizes the strong correlation between engineering design and manufacturing of products/systems and the economic issues they involve. The basic concepts of the time value of money and economic equivalence is applied throughout the course. Each engineering problem/project progressively incorporates different cash flows, the cost of funds, capital, operational and maintenance costs, salvage value, depreciation, amortization, and taxation. Students learn to apply different economic analysis methods – like present worth, annual-equivalent worth, rate-of-return, life-cycle cost, cost/benefit etc – in evaluating the economic viability of a project, as well as the comparison of mutually exclusive alternatives. The course also introduces concepts of replacement decisions, capital-budgeting decisions, and project risk and uncertainty, and exposes students to specific issues of economic analysis of the private sector versus the public sector. Applications to a variety of engineering fields’ actual cases are stressed throughout the course.

Prerequisite: MATH 121 College Algebra, or MATH 123 Pre-Calculus Algebra and Trigonometry. Additionally, students must have at least junior status or permission of instructor.

BSAD 372 E-COMMERCE

Fall/Spring, 3 credit hours

This course is designed to provide an overview of e-commerce models, applications, decisions, and issues. Major topics associated with e-commerce such as security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities are examined. In addition, business and revenue models, startup strategies, the evolution of social commerce, and additional emerging technologies are explored.

Prerequisites: Introduction to Information Technology (CITA 110), Expository Writing (ENGL 101), and junior level standing, or permission of instructor.

BSAD 373 INTERNATIONAL BUSINESS MANAGEMENT

Fall/Spring, 3 credit hours

The course enhances the student’s ability to operate in a global market. This course grounds the student in global marketing, strategy, human resource management. Students develop a strong understanding of international culture and ethical issues when taking a local business global. This course teaches students to use an organization’s global resources and logistics to enable the organization’s global strategy.

Prerequisites: ENG 101 (Expository Writing) or ENG 102 (Oral and Written Expression; ECON 101 (Principles of Macroeconomics)

BSAD 375 LEADERSHIP & CHANGE

Fall/Spring, 3 credit hours

The course will prepare students with the theory, tools, and competency needed to harness modern leadership principles in challenging organizational environment. In this course students will study leadership paradigms including the trait, skill, style, behavioral, situational, and contingency leadership models as well as power, leader-follower relations, ethics, and diversity. Students will acquire skills to revolutionize organizations, its environment, culture, and overcome organizational crisis.

Prerequisites: Principles of Management (BSAD 301) or permission of instructor.

BSAD 400 OPERATIONS/PRODUCTION MANAGEMENT

Fall/Spring, 3 credits

This course focuses on the study of modern theory and practice relating to the operations function in both manufacturing and service organizations. Topics include forecasting, materials and capacity planning and quality control. Case studies are used to examine and analyze the manufacturing and service environments in terms of operational planning, the use of teams and teamwork and decision making problems that confront management. Fundamentals of the analytical method are introduced to help solve problems in the design, operation and control of systems.

Prerequisites/Corequisites: Microeconomics (ECON 103), Principles of Management (BSAD 301), Foundations of Financial Accounting (ACCT 101) and Statistics (MATH 141) or permission of instructor.

BSAD 406 CUMULATIVE EVALUATION

Fall/Spring, 3 credit hours

This course integrates the program material from the BBA in Management into a summative evaluation through company simulation software. Students incorporate knowledge of human resource management, operations management, managerial economics, professional ethics, business strategy, accounting and finance, and management of technology by running a virtual company.

Prerequisite: Completion of a minimum of 90 credit hours in the Bachelor Business

BSAD 407 THE MEETING, EXPOSITIONS, EVENTS, AND CONVENTIONS INDUSTRY

Fall/Spring, 3 credit hours

This course presents the scope, components, development and future of the Meetings, Expositions, Events and Conventions (MEEC) industry. Industry structure, specific areas related to food service management, exhibitions and events operations, and the techniques and procedures required for producing successful and sustainable events will be covered.

Prerequisite: BSAD 206 (Introduction to the Hospitality Management or permission of the instructor.

BSAD 410 SENIOR PROJECT

Fall/Spring, 6-12 credits

Student will complete a senior research project specifically addressing issues facing the management environment today. Under the guidance of a faculty mentor, the student will submit a research proposal, conduct research, prepare a thesis style report, and present a defense to a thesis committee.

Prerequisites: Senior status in the BBA in Management Program

BSAD 411 MARKET RESEARCH

Fall, 3 credits

This course provides students with an understanding of the research methods used by marketing researchers to obtain information to guide marketing decisions. Students will develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.

Prerequisites: Marketing (BSAD 203), Statistics (MATH 141), and junior status, or permission of instructor.

BSAD 420 APPLIED ORGANIZATIONAL MANAGEMENT

Fall/Spring, 3 credit hours

This course emphasizes individuals’ and groups’ behavior in organizations. The rationale for the existence of organizations is discussed with the strategic objectives of improving productivity, performance, effectiveness, and efficiency to accomplish goals. Theories of human behavior in organizations will be examined. Additional topics covered will include group development, group decision making and problem solving, leadership roles, power and politics within organizations. Other important areas of analysis will be the norms and values of groups, group power, influence, coalition formation and organizational culture.

Prerequisites: Intro. to Business (BSAD 100) and junior level status or permission of instructor.

BSAD/SOET 421 SIX SIGMA AND LEAN MANUFACTURING

Spring, 3 credit hours