Classroom - This SUNY Canton degree can be earned in a traditional classroom setting.
100% Online - This SUNY Canton degree can be earned entirely online.
Applied Marketing, BBA
Market What's Next!
The Bachelor of Business Administration in Applied Marketing equips students with the skills to turn audience insights into action. Through a blend of strategy, analytics, communication, and real-world client projects, students gain practical experience in a business program designed for today’s digital marketplace.
Build campaigns. Read the data. Solve real client problems. Graduate with a business degree and a portfolio that shows what you can do.
Why Applied Marketing?
Great marketing starts with creativity, but it doesn’t end there. Applied marketing combines creative thinking with consumer insights, smart strategy, and data-driven decision-making. You’ll learn to understand audiences, develop compelling campaigns, measure their impact, and use what you discover to make your next idea even stronger.
Why SUNY Canton?
SUNY Canton is built around learning by doing, and Applied Marketing brings that approach directly into the classroom. You'll combine a strong business foundation with hands-on experience developing strategies, analyzing data, creating campaigns, and solving real marketing challenges. Along the way, you'll build practical skills and portfolio-ready work that can help you take the next step from college to career.
Graduate with Real-World Skills
Coursework moves from concepts to deliverables that look and feel like real marketing work.
- Audience and market insight briefing
- Integrated campaign and channel planning
- Digital performance dashboard and recommendations
- New product positioning and launch concept
- Client presentation and portfolio-quality consulting reports
Where Can Applied Marketing Take You?
- Marketing Coordinator
- Market Research Analyst
- Digital Marketing Specialist
- Customer Relationship Management (CRM) Specialist
- Social Media Manager
- Brand or Product Marketing Associate
With experience, marketing professionals can advance into management and leadership roles.
U.S. Market Research Analyst Job Outlook
openings over next decade
projected job growth
median annual wage 2025
Employment statistics are from the Bureau of Labor Statistics 2025-2035 Occupational Outlook Handbook.
Senior Experience - Marketing Consulting Project
Scope, manage, and deliver a real-world marketing engagement for a nonprofit, startup, or small or medium-sized business. Students work in teams to investigate a client’s marketing challenge, develop recommendations, and present a report suitable for their professional portfolio.
Work with a Real Client
Students can choose a senior experience beyond the classroom. Work with a team to investigate a client's marketing challenge, develop recommendations, and create work you can discuss with prospective employers.
Flexible Learning
- Flexible campus, online, and hybrid formats
- Transfer-friendly curriculum
- Stackable microcredential opportunities
- Internship or advanced elective options
Ready to Make Your Mark?
From High School
Turn DECA, Future Business Leaders of America (FBLA), Career and Technical (CTE) business, and creative interests into real campaign work.
Transfer to Canton
Bring your credits, choose the format that fits, and build toward your next role in marketing. Get a free Transfer Evaluation.
Business Department Director
Dawn Robinson
MacArthur Hall 404
robinsond@canton.edu