SUNY Canton Public Relations Wins CASE Gold Award for Design Excellence


CASE District II Gold WinnerThe SUNY Canton Office of Public Relations received a 2020 Gold Accolade Award for annual report design from the Council for Advancement and Support of Education (CASE).

The office won the first-place honor for the digital version of the 2018-2019 Annual Report, which re-caps the college’s major accomplishments for SUNY leadership, as well as for SUNY Canton’s faculty, staff, students, alumni, donors and friends.

“The annual report is essentially a highlight reel of the year’s achievements for anyone who has a vested interest in the college,” said Public Relations Director and Web Designer Travis G. Smith, who designed the digital version. “It’s also an opportunity for the Public Relations Office to showcase its collective strengths in creative writing, videography, design and photography to tell the SUNY Canton story.”

Smith said the concept of the report was to convey the college’s innovative spirit and ability to meet the ever-changing needs of today’s student. In addition to compelling visuals, he incorporated infinite scrolling and a responsive design to accommodate viewing on a variety of devices, particularly mobile.

This is the first CASE award the college has ever received. SUNY Canton competes in District II, the largest of the organization’s eight districts, which covers Delaware; District of Columbia; Maryland; New Jersey; New York; Pennsylvania; Puerto Rico; U.S. Virgin Islands; West Virginia; and Ontario, Canada

Screenshots of the 2018-19 Annual Report

“CASE awards are highly competitive and recognize the most creative work happening at prestigious public and private institutions throughout our region,” Smith said. “So to earn a first-place award is quite an achievement.”

The Accolades Awards honor excellence in communications, design, writing, marketing, and fundraising, photography and digital media. Gold, silver and bronze award winners in more than 30 categories are judged by experts in a variety of disciplines throughout the district.


About CASE

The Council for Advancement and Support of Education is the global non-profit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.

About SUNY Canton

As Northern New York's premier college for career-driven bachelor's degrees, associate degrees and professional certificate programs, SUNY Canton delivers quality hands-on programs in engineering technology, management, and healthcare fields. It is home to the Center for Criminal Justice, Intelligence and Cybersecurity. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. As SUNY's leader in online education, SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 23 online degree programs. The SUNY Canton Kangaroos 15 traditional athletic teams compete at the NCAA Division III level as part of the North Atlantic Conference. SUNY Canton also features varsity esports and cheerleading.