Graphic and Multimedia Design - Program Description
The Bachelor's of Technology in Graphic and Multimedia Design (GMMD) is a fast paced technology and culture driven major for creative students interested in pursuing a four-year degree. Students can also expect to learn about podcasts, blogs, and other new forms of communication.
Students in this Major:
- Create and design original works using graphics, video, photography, sound and animation.
- Develop communication, management, and analytical skills.
- Learn design theory and interact with the latest multimedia software.
- Design and launch their own multimedia project individually, as part of a team, and /or complete an internship within the media field.
Employment statistics are from the Bureau of Labor Statistics 2016-2026 Occupational Outlook Handbook.
Career Opportunities:
- Graphic designer
- Web designer
- Advertising specialist
- Public Relations specialist
- Video, Sound or Video Game designer
- Journalist
Potential Employers:
- Web Design Firms
- Advertising Firms
- Government
- Education
- News Agencies
- Other (design departments)
Admission Requirements:
- Refer to the table of high school course prerequisites for admission.
- Prepared to take Expository Writing (ENGL 101)
- NYS English Regents score ≥ 75; or
- Verbal SAT score ≥ 420; or
- Reading and Writing ACT scores ≥ 17; or
- Transfer student who has already passed a college level English course.
- Prepared to take GER Math
- NYS Geometry or Math A exam plus one additional year of math; or
- Already passed Intermediate Algebra or equivalent.
- Transfer students from other institutions and majors may have to complete certain bridge courses that could extend their graduation date.
PROGRAM REQUIREMENTS (Curriculum 2026)
The following shows the typical course sequence and program requirements.
Semester I Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ARTS 101 GMMD 102 |
Intro to Drawing OR Introduction to Design (GER 8) |
3 |
| CITA 152 | Computer Logic | 3 |
| ENGL 101 | Composition and the Spoken Word (GER 10) | 3 |
| GMMD 101 | Intro to Media Studies (GER 7) | 3 |
| Social Sciences Elective (GER 3) | 3 | |
| TOTAL CREDITS | 15 |
Semester II Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ARTS 101 GMMD 102 |
Intro to Drawing OR Introduction to Design (GER 8) |
3 |
| GMMD 112 | Intro to Time-Based Media | 3 |
| HUMA 189 SPCH 104 GAME 110 BSAD 100 CITA 180 |
Acting and Improvisation OR Introduction to Speech OR Fundamentals of Game Design OR Intro to Business OR Intro to Programming |
3-4 |
| MATH 111 MATH 121 |
Survey of Mathematics OR College Algebra (GER 1) |
3-4 |
| ENGL or TCOM Elective | 3 | |
| TOTAL CREDITS | 15-17 |
Semester III Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ARTS 201 | Art History BC to 16th Century | 3 |
| GMMD 200 | Digital Photography | 3 |
| GMMD 240 | Professional Practices | 3 |
| ENGL or TCOM Elective | 3 | |
| Natural Science (GER 2) | 3-4 | |
| TOTAL CREDITS | 15-16 |
Semester IV Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ARTS 202 | Art History 16th to 20th Century | 3 |
| GMMD 211 | Film Analysis | 3 |
| GMMD 317 | Culture and Communication | 3 |
| GMMD Elective | 3 | |
| General Elective | 3 | |
| TOTAL CREDITS | 15 |
Semester V Credits
| Prefix | Course Name | Credits |
|---|---|---|
| GMMD 313 | Studies in Genre Film | 3 |
| U/L ENGL or TCOM Elective | 3 | |
| U/L Arts or GMMD Elective** | 3 | |
| GMMD or CITA Elective** | 3 | |
| GMMD Elective** | 3 | |
| General Elective (GER 4,5,6, or 9) | 3 | |
| TOTAL CREDITS | 18 |
Semester VI Credits
| Prefix | Course Name | Credits |
|---|---|---|
| ENGL 301 | Professional Writing and Communication*** | 3 |
| GMMD Elective* | 3 | |
| GMMD Elective* | 3 | |
| U/L General Elective | 3 | |
| U/L General Elective | 3 | |
| TOTAL CREDITS | 15 |
Semester VII Credits
| Prefix | Course Name | Credits |
|---|---|---|
| GMMD 401 | Multimedia Product Design | 3 |
| GMMD 408 | Portfolio Development and Media Strategies | 3 |
| GMMD 440 | Orientation to the Culminating Experience | 1 |
| GMMD Elective** | 3 | |
| GMMD Elective** | 3 | |
| Liberal Arts Elective | 3-4 | |
| TOTAL CREDITS | 16-17 |
Semester VIII Credits
| Prefix | Course Name | Credits |
|---|---|---|
| GMMD 444 | Multimedia Product Design 2 | 4 |
| GMMD Elective | 3 | |
| GMMD 443 | Arts Management Internship OR U/L Elective |
3-4 |
| U/L Elective | 3 | |
| TOTAL CREDITS | 13-14 |
*** Fulfills writing intensive requirement
**Courses with a GMMD designator can be used to fulfill these requirements
U/L = Upper Level Courses (300/400)
GER = General Education Requirement
Graphic and Multimedia Design
Morgan Hastings
Lecturer & Program Director
315-386-7542
hastingsm@canton.edu